Mobile messaging apps are in abundance, with new ones being launched every other day. But one app that certainly rules the charts is WhatsApp. In fact, India alone holds around 15% of the total WhatsApp users. In simpler terms, this measure up to nearly 200 million people – a figure that’s massive and astounding.The reason? Well, using WhatsApp as message provider is convenient, prompt, and time-saving. This Facebook-owned app has proved itself, time and again, to be the easiest way to stay in touch with our loved ones. But, over the years, WhatsApp has evolved beyond a simple text communication tool and is quickly penetrating deeper into the business world. From local shopkeepers to taxi drivers and even street food vendors, every business is insinuating the use of WhatsApp and other messaging app services to engage new customers and monetize their services.
Even the healthcare industry is not far behind. Nowadays, even healthcare professionals are riding on the phenomenon and are making a transition to digital OPDs. Doctors have started exploiting different WhatsApp marketing services to stay current, provide real time assistance and guidance to their patients, and create close-knit communities for valuable insights and second opinions. Digital marketing for doctors is used to promote their business and medical practice.
So, if you are still wondering if WhatsApp could be your new healthcare digital marketing tool on the road to success, here are a number of convincing reasons that will make you start using the most sought after messaging app right away.
Why should Health care industry in India use WhatsApp?
It’s safe and fully encrypted
End-to-end encryption is what makes WhatsApp one of the most secure mediums to share personal health information. Thanks to the security protocols that WhatsApp uses, it is extremely difficult for anyone else to gain access to the message contents except the one who are communicating (even WhatsApp itself cannot see them). This gives you and your patients the freedom to share medical information without the fear of the privacy of your data being compromised.
Today, WhatsApp is everywhere and almost every smartphone user has the messaging app installed on his device. This can help you market your healthcare services and establish your brand in a much better way. You can use the app to run WhatsApp campaigns for brand promotion, know your patients’ symptoms, view their reports, track pregnancy scans, and engage with your patients in real time to show them how much you care.
Messaging apps like WhatsApp involve much lesser efforts to send the message across. Through WhatsApp, your patients can conveniently share their medical reports and seek your advice without booking appointments or visiting your clinical settings. This, in turn, frees up your time too as you can now easily maintain all your patient’s overall health and provide basic health consultation through digital OPDs, without the need to seeing them in person.
It adds a personal touch
Knowing that your doctor is just a message away gives a sense of security to your patients and in turn, increases your brand value. It allows you to easily extend your support online in case your patients have a question related to their health or need timely support and assistance. This also allows you to speak to your patients anytime you choose to make yourself available. A patient centric healthcare system would go a long way and that is why when it comes to healthcare web development appointment and consultations should be made more convenient.
It’s cost effective
WhatsApp is free for now (and probably forever!). This allows you as well as your patients to use its services as much as you want, without worrying about the cost involved. You can also use it to promote your services, position your brand, provide real time services, launch different WhatsApp campaigns to engage more and more patients, as well as share reports and medical summaries to seek the expert second opinion from your network of doctors.
That’s interesting, isn’t it? WhatsApp is undoubtedly the latest digital marketing rage, and as a communication tool, it continues to evolve more and more. It offers exciting features that allow you to establish valuable engagement with your audience, build your brand, and market your services. The choice is yours. But using WhatsApp as a healthcare Messenger service could surely be your next step to diversify your healthcare services (and monetize your brand).