Digital is the future for healthcare marketing. In India, there are more than 240 millions of internet users. According to the statistics, searching for health information is the third most popular online activity.
M-health is a short form for mobile health, in which the medicine and public health is practiced and used with the mobile handsets. Almost 44 % of the patients who search for hospitals online on their mobile devices move forward to book an appointment, a research reveals. There are almost more than 97,000 applications related to health and fitness. It is an unsaid norm, that whatever has to be marketed digitally, it has to be done after keeping the mobile users in mind. The number of smart phones users is increasing in the world, most of them are using internet on their handsets. This in turn, enhances the use of smart phones for health information.All the healthcare businesses should have their websites optimized for mobiles, at least. In addition to this, a mobile application is a perfect way to expand the reach to the targeted audience. It is stipulated that market for mobile health applications will reach almost 400 million dollars by the end of the year. For your healthcare digital marketing needs contact eHealthMedia, healthcare digital marketing agency which provides proven strategic solutions that works.
Here are the 5 ways; the mobiles will revolutionize the health care marketing.
Access to the healthcare information:
All the patients have a vast ocean of knowledge in front of them in form of the internet. Because of mobile smartphones, the users can search for health-related information from any location at any point of time. People who stay in remote locations can get in touch with doctors instantly. The medical care can be delivered virtually according to the understanding between the treating physician and the patient.
Improvement in patient safety:
Patients normally do not understand or remember all the complex information and treatments they are given while they are in the hospital. Having a mobile application in this scenario is very helpful. It can provide a reminder to the patients to take their medicines, refill their medicines if finished, monitor the side effects and transfer this information to the treating doctor.
Wonder how mobile in healthcare marketing works? The mobile apps will be an easier way to get connected to your targeted audience in this case patients. It will be less cumbersome for the patients to book an appointment through an app. Also, the doctors can always stay connected to the patients through this media. e.g. then the doctors are running late, the app will inform the patients. Also, the doctors can adjust the medications as per the reported side effects on the application itself.
Reduce health costs:
Chronic diseases need constant surveillance which can come out to be quite costly. Using mobile apps to stay connected to the patients will reduce the transport and hospital admission cost. It will achieve better patient compliance which ultimately leads to increase in the number of patients and their loyalty. In situations where face to face visits are not strictly necessary, the virtual world can provide a viable cost effective option.
Optimisation of the administrative process:
The administrative process becomes easy because of m-health. The essential patient data is obtained in a simplified manner. And also effective automated and structural management of the data can reduce unnecessary duplicate testing and improves safety of the patients. The administrative hassle is thus avoided and time consumed in administrative processes is lessened.
These changes will lead to engagement of the patients to the health care system and the providers in a better ways where the patients as well as the physicians will get benefited!! Increase your reach to targeted audience with us. Contact us at email@example.com to know more.