As unfair as it may sound, patient reviews and patient stories can make or break your online reputation and medical practice. According to a recent survey, nearly 92% patients refer to online reviews and ratings before consulting a doctor, and most of them form an opinion only by reading 1-3 reviews with an average. Therefore, patient reviews form an essential part of your online medical practice. They can go a long way in establishing your brand awareness, managing your online reputation, and increasing the trust that your potential patients have in you. Online reviews can help you acquire new patients as well as sustain the existing ones.
Here are some of the top reasons why you and your staff should encourage your patients to give an online rating for your services and write reviews for your healthcare practice on various patient review sites.
#1: New patients prefer to choose doctors who have a better online presence
Today, more and more people are turning to digital mediums to find and decide on a new medical practitioner. In doing so, they prefer to choose a doctor that has better online visibility and reputation. Positive reviews about your practice on different independent review sites like Yelp, Google Places, and RateMDs can help you stay ahead of the competition and gain a better visibility for your brand.
Not just that, online reviews give your patients a voice to help share their personal experience with other patients and improve your brand visibility. Reviews and ratings on different online directories are good for search engine too! They can help boost your Google’s search engine ranking, leading to greater visibility and more business.
#2: Ratings and reviews help increase your patient’s trust in you
A good online reputation has a far bigger role than just improving your online visibility. Patients, now-a-days, use online review sites as the first and determining factor when choosing a new doctor. So, you must inculcate the habit of educating your patients about different website rating sites and encourage them to write unbiased reviews about the accuracy of their diagnosis and the quality of care provided. This will help boost your prospective patients’ confidence in you and your practice.
#3: Positive review and ratings influence patients to go to even an out-of-network doctor
Various surveys and reports have time and again proved that when faced with a choice of deciding between similarly qualified doctors, patients use positive online reviews as the deciding factor. Thus, if your reviews are better than your patients’ in-network doctor, there are strong chances they will consider you over their current medical practitioner, even if it involves higher incurred cost. Therefore, it is of utmost importance to keenly work on your online medical reputation management, so that it resonates well with your current and potential patients.
#4: Positive reviews can be the deciding factor for potential patients
Every patient is on a constant lookout for a better health care experience, and online reviews are great influences. They help patients seek information about a doctor’s experience and healthcare delivery, the accuracy of diagnosis, as well as the effectiveness of treatment.
Clearly, the importance of positive patient online reviews and ratings for your healthcare practice is significant and numerous. But do you know how to improve your patient’s overall experience and your online reputation?
Below are some of the ways to do that:
- Deliver top quality patient care and services
- Maintain an exceptional level of patient care
- Be more responsive towards your patients and reduce wait time to the minimal
- Send reminders for follow-up appointments and health tests
- Acknowledge your patients and thank them for their valuable feedback
- To implement their views and suggestions to improvise your services
- Resolve all complaints and negative reviews diligently to turn them into positive feedbacks for efficient online reputation management.
Remember, all these tips and techniques will help you keep your patients happy and will go a long way in boosting your online reputation and brand presence.