Medical tourism is a booming sector in India, growing at an annual rate of 30%. Every year, hundreds of thousands of foreign nationals are flogging to India for high-end medical treatments, thanks to the skyrocketing costs of medical care in developed nations. Better healthcare facilities, availability of skilled doctors, and improved quality of care has made India a preferred destination for medical tourism.This, in turn, has opened up new vistas for healthcare industry in India. New healthcare solutions are emerging, advanced medical technologies are being rigorously adopted, and innovative business models are being formed to accommodate global patients. Healthcare digital marketing plays a major role in promoting the facilities your business provide and a way for effective patient communication.
So, while the entire medical sector in India is expanding rapidly to facilitate the growing momentum of medical tourism, you should not be left behind, as this would lead to missed opportunities to grow your practice. Here are 5 ways through which you can take the big plunge and have a cutting edge over other medical practitioners trying to attract numerous potential medical tourists:
#1: Invest in technology
Adopting state-of-the-art technologies, medical facilities, diagnostics, and procedures can help you attract more patients. Foreign nationals are drawn toward health tourism due to easy access to world-class healthcare facilities. So, it becomes mandatory to invest in best facilities and practices. You need to foster innovation in a lot of areas to lead and gain more patients. Combining the experience of existing technology with increased knowledge of foreign medicine can become an engine of growth for you and your healthcare facility.
#2: Stay competitive
Medical tourism is a challenging marketplace. A number of hospitals and medical tourism companies are jumping on the bandwagon and many are falling off quickly. To succeed, you need to stay competitive and ahead of others and know various ways of facing healthcare competition. Foreign patients are seeking medical help at a limited budget. They buy a healthcare facility only after considering a lot of factors, and cost is one of them. Therefore, you need to devise your health care packages and recuperation cost after closely studying the market trends, so that you can provide most cost effective healthcare treatment.
#3: Have a strong digital presence
This comes as a no brainer. In today’s time, digital marketing for healthcare is crucial. So, create a powerful website that talks about medical tourism and its benefits, various healthcare procedures that your hospital provides, and other facilities that foreign nationals might require while visiting India. You must make your website patient friendly, i.e., it should be responsive, easy to understand and information rich. Design a proper business process and information system to assist patients with their queries. Invest in various medical tourism agencies, create a 24X7 helpline for global information exchange, and engage with other medical tourism websites to propel growth and attract more patients.
#4: Deliver quality care
Foreign patients will choose your hospital over others only if you give them a distinctive value proposition. Apart from keeping the cost of treatment competitive, it is also essential to provide them with world class facilities and coordinated care. Not only is it important to upgrade your skill sets and master your field of specialization, you must also appoint a well trained team of doctors and patient coordinators who can provide assisted care. They should be able to communicate well with the patients and quickly address all their concerns, providing a holistic experience that covers every aspect of healthcare service.
You alone cannot cater to every aspect of medical tourism. It is a team effort and requires strong partnership and collaboration with a number of key players. From partnering with local food vendors to medical tourism travel operators and from international health office representatives to other hospitality and resort businesses, you need them all. Getting in touch with different medical tourism agencies can help you understand the needs of your target audience and gear you up with better medical and non-medical facilities.
Want to get started and make an everlasting impression in the medical tourism industry? We can be your partner in growth. Call us now and we can help you propel your healthcare business in the right direction.