Internet has played an important role, simply saying, has taken over most of the responsibilities, as far as a consumer is concerned. Getting online for shopping, enquiry, medical information or practically anything, gives numerous results for the readers. In recent years, social trends have changed the way things work. Whether it is social networking, interactions among groups or forum for healthcare professionals, social media has it all.
Healthcare sector, too is seeing a change in their working style and the way in which consumers expect medical services. After thoroughly understanding patient expectations, many healthcare professionals feel the need to participate in social medical trends and embrace latest medical trends.
Importance of digital health in medical practice
Although internet provides information on medical issues, possible causes and probable remedies, it is for information purposes only. Plain net surfing does not help to diagnose medical conditions nor does it give a medical opinion or treatment. This made it necessary for the availability of platforms, which would make it possible for patients to interact with doctors, share their medical reports, medical images and get their conditions diagnosed, take second opinions or even prescriptions and refills.
Considering this, social media and digital health services were developed and implemented by many healthcare marketing companies. Many medical websites, hospitals and healthcare institutions are attempting to make medical facilities available to patients and giving a wider exposure to doctors.
The benefits offered by such digital and social trends include patient’s control over selection of doctors, making their own medical decisions, tracking their health, managing records and gaining more control over their lives. Availability of doctors online makes the process easier, time saving, hassle-free and convenient.
Know the latest medical and social trends
Medical trends have shaped up with the increasing use of smart phones and internet that can be accessed from anywhere. Some of the interesting trends are on the rise and healthcare professionals need to be abreast with those, to be successful in their field.
Some of the commonly implemented medical and social trends include
Medical and health apps
Technology services have worked hard to offer various applications for patients and doctors. Many medical apps include medical dictionaries, medical pharmacology and important medical websites, which serve as a great source of handy medical information for doctors. Health apps also focus on sharing of radiology images, skin scan for analysis and similar other services meant for specific medical therapeutic area that can be used by doctors to diagnose their patient’s conditions and share information. Some apps also have doctors for live chat, videos and demonstrations of certain manoeuvres or lifestyle preferences.
These days, special medical portals are being developed to provide medical information and related data. Additionally, medical services and interactions are also arranged for physicians and allied healthcare professionals are employed for answering patient queries or being online for a live chat with patients. Doctors are also offered their own webpage or a space where they can handle their patients, manage their appointments, provide prescriptions and refills, etc. eHealthMedia provides healthcare website design in Hyderabad with all other hospital digital marketing services which includes social media marketing, online reputation management and local SEO.
Most hospitals own a website and bear information about their services, medical facilities, medical team and other details. Physicians and their appointments are managed on the portal, making patient management easier. These portals also carry doctor’s videos, success stories, patient stories or testimonials.
Electronic health records, data management, medical scribes or electronic system for hospital admissions, etc. are a part of health information technology, which have proved to be a boon to doctors too. Being aware of the latest healthcare IT trends helps doctors to participate in the ways in which healthcare system is improving.
Tele-health, which is an integral part of health IT is an area that doctors should be well-versed with. Remote patients can be dealt with quality medical care by making the doctors available for online medical services. Increasing involvement of technology has made it possible to provide medical services to distantly located patients, which needs doctors to work online form their home or clinics. Latest techniques for online consultation, video calling, screen sharing, payment modes and devices like headphones, digital pens, etc. are on the list for doctors to get acquainted with.
Electronic medical care
These days, most of the medical devices are high-end and it is beneficial for doctors to have basic information about electronic medical appliances and digital medical care facilities. Personal health check appliances, remote monitoring devices, home use digital medical devices are on the rise and doctors need to know these. Real time monitoring is greatly on the rise and has the potential to provide extra-ordinary medical care.
These are just a few examples but there are many more medical and social trends that keep coming up. Doctors need to find time to keep themselves updated and incorporate the latest trends for effective patient management. Flowing with the trends smartly and steadily is the need of the hour to maintain patient satisfaction and ensure quality patient care in a successful healthcare system.
For social media marketing for hospitals call us at +91 7799234580 or mail to us at email@example.com for a free consultation.