The trends in the healthcare industry have changed enormously in last few years. Also the world is getting more digitalized and coming closer. So to be in par with the world, and to outdo the competition, health care industry is not far behind in digitalization.
Few years ago, the general population used to depend on references from relatives, friends, family to consult a doctor. Now days, most of the patients or their relatives do not depend upon the mouth to mouth publicity of the doctors. They consult various online search engines to find out the best hospital in their locality or best doctor in locality. For your health care business to be found on search engine and having an online presence you should have a healthcare website.
According to the statistics, almost 70% of the general population looking for health information has gone online to search. This stresses the importance of having a good online presence by implementing good search engine optimization strategy. If the users are not able to find your website online or if it doesn’t give the information that they desire, they will search for it on other competitive doctor websites.
Normally users look for the information in the first three pages of any search engines. Some of them might not even look beyond first page. It is important to optimize the website in order to raise its ranking and make it more visible to the users. This is now and is going to be an integral part of practicing medicine in foreseeable future.
Here are some tips for hospital website design and on how to create a reliable first impression of the hospital on a new user:
Website should be a representative of your practice:
The website is a mirror which reflects the vision of the hospital to the general population. Most of the times, the user will search the doctor websites before actually visiting the hospital. Having the right kind of website for your hospital advertising is very important as the user forms opinions about the hospital based on what he perceives through the website.
Website User interface should be sober and friendly :
As the user is going to be mostly from the general population, the website should not look too complicated or stuffed with data.It should have an easy navigation system. The user is less likely to surf to the same website again if they find the website too much convoluted. The user is going to look for a factual kind of information which is delivered in a sober and dignified manner. It should be devoid of too many advertisements so it does not look like a shopping website. The user experience should be pleasant so they will at to visit the hospital if the need arises.
Easily understandable and informative content:
One of the most important aspects of a website is its content. The information in the content of the website should be easy to comprehend and at the same time should provide quality knowledge to the users. At the same time, having a good content is not enough. The content should be optimized enough so as to make it more relevant to search engines with respect to keywords.
Website Speed should be good:
The speed of the website affects the online presence or its visibility of the website. The users should not be kept waiting for the website to load. Otherwise, the user is likely to get impatient and lose the interest in the website and search for the information somewhere else.
Interactive and responsive:
The website should have call to action button by which the user/ patient can book an appointment. The website should have relevant contact and address details which are authentic and responsive. The website should interactive features, for instance, a live chat, where patient can post their queries and get satisfied prompt responses.
The use of mobile for the purpose of net surfing has overtaken that of desktops, research says. In order to cater to a larger user population, the website has to be mobile friendly. The users normally avoid the websites which do not loaded on mobile.
Useful or true or not, people still like to take advice from other people for their problems and queries. Online reviews are an important way to attract more patients to the hospital. The website should have a testimonial page where people can share their opinions and express their gratitude. As a result, even though you don’t have total control over what kind of publicity the website generates, you can control the way you interact with the users.
Are you interested in making a website for your Hospital? We understand your need and work to deliver your ideas in the digital world. Contact us at +91 7799234580 for healthcare and hospital website design in Hyderabad.