Though healthcare marketers have a full range of marketing options available for them, both traditional as well as digital; email marketing stands to be the best among all. One, it allows you to reach out to a large number of your current and potential customers almost instantly. Second, it involves a fraction of the cost as compared to other marketing mediums.Therefore, it becomes imperative for you and your hospital to include email marketing into your digital marketing strategy for the successful establishment and growth of your brand. But sending sporadic emails to your customers will not help. In fact, it may annoy your patients and tarnish the image of your brand. To create greater branding opportunities it is essential to devise a well thought email marketing strategy that resonates well with your target audience.
Email Marketing For Successful Healthcare Digital Marketing
Here are some of the email marketing strategies that can help use emails as a tool for successful digital marketing in healthcare industry:
#1: Make it easy to subscribe
Provide a sign up form on your website so that your patients can subscribe to your emails. While doing so, keep it as simple and as short as possible. Also, let your patients know what they are subscribing to and the frequency of the emails – weekly newsletters, monthly hospital updates, fortnightly event that you might be hosting and so on. This will let your patients know what kind of emails to expect and they can opt out of the list if not interested.
#2: Know your patients
For the success of your email campaigns, it is important to know your target audience. Sending emails related to pediatric care to senior citizens will waste their time as well as yours. Similarly, sending knee replacement related emails to young patients can not only annoy them but may also prompt them to opt out from your email list.
Therefore for healthcare marketing, segment your email list into different groups and personalize your content as much as possible. If possible, personalize your emails to a level where you can address every patient by their name. This will give them a sense of belonging and will send across a strong message that you care about the well-being of your patients and want to have a personal connection with each one of them. Email marketing for doctors is very beneficial as it is very cost effective and provides better brand awareness.
#3: Create engaging content
Design email content that’s informative as well as educative. In addition to sending promotional or product related information, send across emails that you know your customers will find interesting and informative. For example, send emails that talk about the latest virus outbreak and how they can protect themselves and their families from catching an infection, a new innovative health technology, or tips to lead a healthy life. This will ensure a higher click through rate as your patients will look forward to receiving your emails.
#4: Design responsive emails
Your emails should open up on all devices, including desktops, laptops, and mobile devices. Therefore, use a responsive template when creating an email. This will ensure a better performance of your email campaign and a happy customer base.
#5: Test before sending
If you want the best results for your email marketing campaigns, test and retest your emails before sending them to your patients. You need to test everything, from your email’s subject line to the underlying content, images, headings and questionnaire. You must also check how your emails are performing on different browsers. This will ensure that all your emails have the best possible click through rate.
#6: Set a schedule
Don’t spam your patients’ inbox by sending impromptu emails. It will only lead to unhappy customers who will eventually opt out of your email list. Therefore, for the best performance of your email campaigns, set a regular schedule – once a day, twice a week, or fortnightly. This will help your patients know when to expect your email.
#7: Make your emails sharable
Send content that’s worth sharing and incorporate a Shareable link to the web version of your emails so that your patients can easily forward your emails to their friends. Also, adding Facebook and Twitter links to your emails will allow people to share your email content on different social networking sites – a step that will aid in the building and promotion of your brand.
A successful online email marketing campaign can help doctors and healthcare professionals retain more patients, attract new patients, and generate more leads.
Crafting a perfect email newsletter is an art, and we can help you master it. Partner with eHealthMedia and we can help you deliver engaging emails – one that your patients will look forward to receiving. For more information on our email marketing plans, contact us at firstname.lastname@example.org or call us @ +91 7799234580.