When was the last time you saw your phone directory lying around and brought it to good use? With a relentless digital march of progress, our phone books have long lost their ground and have been conveniently replaced by our smart phones and phone directories by Google. So, to stay ahead in the competition, it has become more important than ever to make your hospital brand’s presence felt online, and there’s no better way of doing it than by optimizing your brand’s online presence of enhanced search engine results.
Why is search engine branding important?
Did you know that today most people find hospitals and doctors through online search? In fact, a remarkable 77% of health seekers turn to the web and healthcare websites to search for health related information, and the number is ever increasing. Therefore, in this digital age, being discoverable online is a crucial step in connecting with digitally connected patients and building your brand. This will help your patients locate your hospital and know about your services easily when they search for you online.
How to brand your hospital in search engine results
A good marketing strategy coupled with quality content is a good way to engage your patients and increase your reach. But does it help establish your hospital’s brand? Well, the answer is No. To ascertain your brand’s definite digital presence, it is important to send out a consistent brand message that resonates strongly with your audience and leaves a powerful and long lasting impact on their mind and on search engine too!
Here are the top five ways of optimizing your website and web pages for improved global and local search engine ranking:
1. Mention your brand name multiple times throughout your site
One of the best healthcare marketing ideas to create brand awareness of your hospital is to ensure that your brand name is mentioned multiple times throughout the content on your website. Also, link your website’s home page to the brand name to create brand resonance among your patients. This will help your website rank among the best medical websites on various search engines.
Other than this, it is also important to fill in the title and description on each web page’s code. Google serves up hundreds of results in milliseconds and uses these descriptions to understand what your page is all about and will display these titles and descriptions when the page is shown in the search result. If the descriptions and titles are not filled, Google will automatically pick up some words from the webpage which may or may not make sense. Also, me
ta titles can be up to 70 characters, while the descriptions should not be longer than 160 characters.
2. Update your Google+ Local business profile
To compete in highly situated markets, it is important for your business to go local with local SEO for healthcare. For this, optimize your page titles and its content with geographic modifiers. Furnish your contact number, physical addresses, and embed maps facilitate locality. This will help boost your brands visibility and location information in your target markets.
3. Be responsive
Today’s audience is always digitally connected, constantly switching between different devices. To create a unique brand experience, it is important for your website to seamlessly work across different devices. Creating responsive design will help your website rank on mobile search as well, avoid duplicate content, and convert prospective patients during ‘near me’ moments.
4. Maintain a powerful social media profile
There’s no denying that social media can do marvels for your healthcare brand building. Not only does sharing content on different social media channels increase your website’s visibility, it also boosts your popularity and authority. So, inculcate a habit of sharing news, articles, and other relevant content on social media, include share buttons on your health blogs, and participate in discussion threads to create brand awareness about your hospital and services you provide.
5. Encourage your patients to share positive reviews about your brand and services
Google loves online ratings and reviews, and so do your users. Online reviews help users understand what other patients think and say about the quality of your service. It helps them make an informed decision. So, ask your patients to write about their experiences and how they felt about your services. This will boost both your visibility as well as credibility among your target base. But you need to effectively manage your online reviews through online reputation management solutions, as if left unmanaged they can also tarnish your brand’s image due to negative reviews.
So, inculcate these healthcare marketing ideas into your digital marketing plan and maximize your brand presence in the highly active and potential digital space.
We, at eHealthMedia help hospitals to create Search Engine Branding through our expert team. If you want our Branding services, then contact us at firstname.lastname@example.org or call us @ 7799234580.