The challenge: Hegde Fertility was a completely new website and to get it well positioned in the Search engine amidst soaring competition was truly a challenge. Hedge Fertility came to ehealthmedia in need of a result driven strategy that will help boost their parallel brand online .
Strategy: The operations team of eHealthmedia made some detailed research on the market, competitor analysis and inferred that the brand, belonging to a healthcare industry had to be made available locally first. People looking for health care services would generally opt for hospitals which are located in their vicinity. The team immediate chalked out a list of 40 targeted localized key phrases after confirming with client and assured ranking with 50% of the keywords.
The team adopted a three fold approach for optimization –
b) Local Optimization
Content could be one of the best was to strengthen the on-page aspect and furthermore, helped the brand establish a thought leadership which added further impetus to the SEO process.
Alongside content, focus was also on local SEO, so as to help the brand establish itself locally. Social Media wasn’t supposed to be ignored as it’s not just helpful in creating a buzz but is definitely a big time contributor to SEO as well.
Outcome: The team was able to nail down 10 keywords within the first 3 months itself - this surely increased the visibility of the brand to a large extent. 6 months down the line Hegde ranked with all 20 of them in page #1 alongside other keywords ranking in second and third pages. Parallel to that, the team has worked on the old brand Hegde Hospital and also achieved rankings with a some of the targeted keywords.The total traffic of the website also increased. Team Xpedient continues their endeavor to contribute to their Hegde’s success story.
Interventions in Radiology: The client, Dr. Abhilash Shadhyala provides varicose veins treatment - his clinic is located in Kukatpally region in Hyderabad.
The challenge: The treatment was quite a niche one and there were already existing players in the market which made it tough to compete. Also, the client’s personal website Drabhilash.com was quite new and it was hard to gain a foothold at the very beginning. So, the client approached eHealthmedia to increase it’s SEO ranking in Google search and the later started to work on the project.
Strategy: Ehm team, to gain at least some foothold in the SERP, focused on Content optimization aside from usual On-page and Off page SEO. Highly technical content were added with the help of medical writers which preserved the originality of the brand and helped it establish trust in the eyes of Search Engines. Dr. Abhilash’s reputation also had a pivotal role to play as it contributed good number of spontaneous reviews in Google local listing.
Outcome: Dr. Abhilash’s website ranked in page #1 with almost all keywords related to the treatments that he provides. His website would rank in Google page #1 for almost all local keywords like ‘varicose veins treatment Hyderabad” or “varicose veins Hyderabad”. Not just that, his local listing also populates at #1 position with the mentioned keywords which is indeed a great achievement for any brand.