Hospitals and healthcare organizations offer various healthcare services for the benefit of the patients. They play a vital role in providing medical aid to the needy, thereby developing a disease-free society.
The consumer of any service is the key to the success of the service provider. Here, in the healthcare industry, patient is the key opinion former and hence should be the centre of attention.
Today’s patients are more demanding, they have great expectations and wish to have simply the best. More and more patients are becoming conscious about their health and are willing to get involved in the process of healthcare delivery. They want to know the details and prognosis of their medical conditions, treatment modalities, ways to prevent them and support in live-with-it conditions.
Best Ideas for Health Awareness
The process of health awareness begins with the realisation that patients are important and putting their queries to rest is important for patient satisfaction. There are various ways in which healthcare professionals can work towards spreading the word of health among the people.
Developing Health Campaigns
Campaigns can be planned for health promotion for all or specific population. Campaigns aimed at heart health, diabetes care, weight management, pregnancy care, etc.
Health camps, school health checks, basic screening tests, counselling of patients, distribution of health promotional material and similar services can be arranged. Corporates can be provided with some healthcare facilities or fitness opportunities as a part of health campaigns.
Remote areas can also be reached for health promotion in this manner. Communication in regional languages should also be considered for better absorption. Visual appeals with images, logos, illustrations and colour combinations are also used to relate to specific medical conditions and can be used effectively. For example, a pink ribbon is related to breast cancer awareness.
Observing Health Awareness Days
Many health days, weeks and months are observed with the aim to create awareness about certain ailments, their prevention and healthy living. For example, last week of April is observed as World Immunization Week or 21st Sept is marked as World Alzheimer’s Day and so on.
Healthcare professionals can take opportunity and arrange for programs, broadcasts and seminars for public on such days. Organizing events like quiz, contests, sharing of personal experiences, lectures by eminent doctors, medical presentations and healthcare workshops can be undertaken.
Promoting Patient Education
When the right kind of medical information is provided to the right person, it definitely proves to be helpful. Basic information about medical conditions, investigations, treatment plans, surgical procedures, preventive health care and patient self-care tips can be delivered using patient education resources. Radio or television shows and print media like newspapers, magazines and health journals can be used to create health awareness.
Based factors influencing patient learning, different methods of patient education can be used.
- Diagrammatic representations and illustrations can be shown on charts and posters.
- Audio-visual aids like video presentations, selected YouTube videos,
- Self-prepared material like diet or health tips, do’s and don’ts or PowerPoint presentation to deliver accurate medical information can be used.
In general, schools and educational institutions, offices, corporates and local communities can be targeted to support health education.
Making Online Presence
Spreading medical awareness through authentic internet resources, online portals and web resources for patients can surely help. These days, much activities are done through the internet, so providing general and specific medical information through websites, online services, video chats and answering patient queries can also prove beneficial.
Hospitals and healthcare organizations can have websites detailing about their services and the related medical ailments. Sections like frequently asked questions (FAQs) prove to be helpful in communicating information about ailments, procedures and general guidelines. We at eHealthMedia provide digital marketing services which includes a healthcare website design.
Involving Patient Community
Creating community, support groups, patient forums can help in bringing patient groups together and also associate with the healthcare service as a brand. Patients can share their stories, views and get opinions from healthcare professionals with the help of such platforms.
Such forums and groups can be formed on the web, in magazine or newspaper columns and can also be conducted in the form of health awareness classes at hospitals and healthcare organizations.
Encouraging Patient Counselling
Medical information desks can be arranged at hospitals, doctor’s clinic, diagnostic centres, medical rehabilitation centres and other healthcare institutions. Specific queries can be answered pertaining to their medical condition and the advised treatment.
Creating health awareness is the need of the hour. When patients and their relatives become medically aware, the hospitals, healthcare organizations and all healthcare professionals will find it easy to deliver quality health care services. It will also help to reduce unnecessary medical costs, preserve medical resources and help to uphold the healthcare system.
For healthcare campaigns and ideas and other healthcare digital marketing services contact us for free consultation.