The advent of social media networks for business has unarguably redefined and enhanced the way consumers and organizations connect and communicate with each other. It has even altered the way patients approach their health and health care deliveries. Health care professionals and medical organizations to have realized the potential of social media advertising and have latched onto various social media networks as professional networking tools to connect with their patients and add a personal touch to their practice. With Facebook having more than 1 billion monthly active users and Twitter having more than 270 million active users every month, there is more than one reason to use social media to connect with current patients and reach out to potential new patients. Social media marketing for hospitals helps to reach out to many people and in health care branding.
Here are the top five ways of utilizing social media networks to enhance your services, engage your patients, and stand ahead of the competition:
#1: Create a professional Facebook, Twitter, and LinkedIn account
Well, this is a no brainer. Creating a Facebook, Twitter, and LinkedIn account is the first step to buildyour online presence. But while doing so, it is also important to keep it as professional looking as possible. Network with peers. Follow, share, and like posts and news that are related to your medical practice to engage with your patients. Spread awareness about latest outbreaks or health hazards, provide updates on new technologies, and answer patients’ questions and concerns to increase your presence and reach in the social media space.
#2: Share your customers’ success stories
Success stories can help instill patients’ confidence in your medical practice. It will reinforce the message that you treat your patients with utmost care and perseverance. You can either ask your patients to post their feedback and success patient stories on social media channels or ask your team to do it on their behalf and tag them to keep the feedback as authentic as possible. Also, this will give new patients an opportunity to interact with your existing patients to know more about your services and healthcare delivery. But, while doing so, you must ensure that you seek your patients’ approval and maintain their confidentiality at all levels.
#3: Use visuals when sharing content
Visuals resonate more with the target audience. It will help your patients get to the point quickly and help them easily learn about different medical treatments and procedures. Try to post videos of latest medical treatments, common surgical procedures, and preventive care techniques to boost awareness and increase your reach among the target audience. You can also post a quick video tour of your clinic to explain the state-of-the-art facilities you provide. Likewise, you can also ask your patients to post video testimonials about the quality of your services and treatment procedures to win over new patients.
#4: Join relevant chat groups to enhance your expertise
Join existing Twitter chat groups, LinkedIn groups, and other relevant forums to share your unique expertise. Start by reaching out to your existing contacts and work toward expanding your network by connecting with professionals in the similar role through the search feature present in each of these social media platforms. Start a one-to-one conversation with medical professionals to address current industry trends, latest findings, news and studies to learn something new and share your expertise. This will also help extend awareness about your practice and is a potential way to gain more referrals and attract new patients.
#5: Share tips and tricks
Use the power of social media to circulate relevant medical information about potential diseases and other health related issues. Find timely and relevant information and spread the word among your peers and followers. This will help build your credibility as a good healthcare professional on various social media platforms, reflect your expertise, and help attract more patients.
Social media continues to become an important asset for healthcare organizations and is largely helping doctors connect and forge long term relationship with patients.So, when the entire healthcare industry is going digital, don’t be left behind! Hop on to the social media rage to expand your professional network, connect with patients, and increase the effectiveness of your medical practice through meaningful digital engagement.
Download the Whitepaper ‘Best Social Media Parctices for the Healthcare Industry’ to understand the Social Media Practices for the Healthcare Industry.
At eHealthMedia , we help healthcare brands in social media planning to improve their brand identity reach new customers, and communicate with potential customers using all social media platforms in the right way.
To know more about how we can help you in managing your social media pages, please contact us @ firstname.lastname@example.org